Advertising your property on the internet – How important is it really?
These days when people need a product, service, or even a new office or warehouse, most people turn to the internet for research so they can make informed decisions.
Yes, people still get into their cars & inspect properties in person before committing to anything, but by the time a real estate agent is showing a prospective tenant or buyer through a property… they probably know almost as much about what’s happening in the area, and where prices are currently sitting as the agent.
The reason for this is simple…
The internet makes so many free & affordable tools available to consumers, they’re able to quickly educate themselves so they can make better buying decisions.
For this reason, it’s important when you’re selling or leasing commercial real estate in Perth, to ensure your property listing will be spread over a number of different websites. You want your listing to show up EVERYWHERE a prospective buyer or tenant might be searching for real estate on the internet.
Advertising your property on only one website – simply doesn’t cut it anymore.
Internet users have different habits. Some use larger websites like Real Commercial, while others prefer to do their searching on relatively smaller sites like rentfinder.com.au.
Others just type a few words into Google’s search bar, and rely that whatever results google presents to them, are trusted, quality websites with information that’s relevant to them.
In a nutshell, when you list your property with a commercial real estate agent, you need to make sure they’re going to spread your commercial real estate listing over as many web properties as possible to ensure you’re capturing the right audience (wherever that audience happens to be).
There’s another reason getting your property syndicated all over the web is a good idea… SEO (search engine optimisation). SEO is a sexy topic and it doesn’t look like it’s going anywhere anytime soon.
SEO is a good thing for real estate sellers & lessors. Many of the websites we advertise our property listings on have teams of SEO people who’s sole job is to ensure the property listings on their sites are promoted online as well as they possibly can be.
Have you ever noticed how sometimes when you do a google search, you see many of the same websites again & again popping up on google’s results pages?
Snapshot of Googles page 1 results under “commercial property perth”
Websites like Yellow Pages, Bloo and True Local?
Or closer to the real estate industry website such as… realcommercial.com.au, realestate.com.au and reiwa.com.au…
… these are all large websites that are extremely well optimised, so they get a preference in the search engines over other smaller, less optimised websites.
In a nutshell, if you’re selling or leasing commercial real estate in Perth – you want your property listing on as many of these high ranking websites as you can possibly get on.
That way your listing is going to be found by searchers on all the major commercial real estate websites… plus you you’ve given yourself an opportunity to show up in the search engines for those using google to search for real estate too.
Need help leasing or selling your commercial property?
Contact Anna Lynch for an obligation free chat today…
0427 182 279
anna@perthcommercialproperty.com.au